Working with the Acceptable Ads
Ends cat and mouse chase
We help online publishers measure and restore their blocked ad inventory
and communicate with their adblocking audience.
Since our online business is 100% ad-based, we were increasingly concerned by the growing effects of ad blocking, which reached 33% of our pageviews. As Israel’s leading entertainment portal, we sell the majority of our ad space directly, and Uponit is the only solution which allowed us to keep our ad business running without interruptions. Using Uponit’s solution, we’ve been able to offer our regular display campaigns to ad blocking users since June 2016 and have recently begun serving them with video ads as well. We are constantly seeing similar engagement and retention levels. Our advertising partners are also very happy with the results.
Since December 2015, Uponit has been helping us monitor and restore our blocked ad inventory. The Uponit service and team are world class. Integration to the Uponit service was really fast and easy and we have been able to consistently serve 30% more ads, without any distractions. As user experience is important to us, with Uponit we were able to improve page load times and preserve user engagement at all-time high.