DigiDay Programmatic Marketing Summit is a great opportunity to enhance your marketing skills and learn more about the advertising world.
The event will be held in Scottsdale, Arizona between May 31st and June 2nd, 2017.
The organizer of the event, DigiDay, is a leading media publication and events company dedicated to the media and marketing scene. DigiDay has vast knowledge of the industry and provides valuable insights about the latest trends.If you’re a marketer or publisher looking to expand your horizons and strengthen your expertise in the advertising arena, DigiDay’s programmatic marketing summit is the place for you, and here’s why:
Meet Up With The Best
The event will host some top speakers from global companies, such as Janna Turner Botha representing Bank of America and Merrill Lynch, Gary Milner from Lenovo and Liane Nadeau from Digitas. In addition, the attendee list already includes over 50 significant companies, among which one can find Nestle, Virgin America, Sony, and Intel. DigiDay programmatic marketing summit is sponsored by 20+ significant companies like the TradeDesk, Taboola, Digital Trends, Sharethrough, Adyoulike, Viant and Matomy. The conference also includes several off-schedule activities which will allow you to meet other participants informally and grow your network.
Tackle The Industry’s Pressing Challenges
The conference’s main concern will be how brands can take back control over their programmatic buying. For a long time, ad buying was the realm of agencies alone, however as time passes, more and more media companies realize they need to be more active in this arena and set their own game. This raises several major issues to be dealt with, such as providing quality ads and not just large quantities of ads, and ad blocking.
Both issues pose a significant obstacle for any publisher, with ad blocking adoption rates skyrocketing on every medium, including even the thriving mobile platform which was almost completely free of them until recently. This trend is only likely to increase further, with an estimated cost of over $35 billion by 2020. At Uponit, we help online publishers regain the ad revenue lost to ad blockers to keep that number from growing even further.
Stay On Top Of The Current Trends
The media world is in constant change, making it crucial to keep up to date with the various technologies and innovations of the industry. This summit will provide you with an opportunity to hear first about new trends that can lead you to the top. We recommend the session titled “WTF is header bidding?” in which you’ll learn how to solicit multiple bidders for every ad space you have and increase your profits.
Participants can also learn from the experience of others in the session called “Lessons learned from bringing programmatic in-house”, which will allow them to understand the risks, requirements, and of course, the advantages of an in-house programmatic approach and how to do it properly. Last, we strongly recommend attending the lecture named “The scary side of programmatic: ad blocking, fraud and bots” which will shed more light on the threats to programmatic and ad revenues in general, and how you can overcome them.
Ana Villegas, MARKETING DIRECTOR, NORTH AMERICAN COMMERCIAL BUSINESS DELL
Janna Turner Botha, SVP DIGITAL MARKETING MANAGER BANK OF AMERICA/ MERRILL LYNCH
David Smith, FOUNDER & CEO MEDIASMITH
Jeff Rasp, DIRECTOR OF DIGITAL STRATEGY BAYER CONSUMER HEALTH
David Parker, GLOBAL CONTENT TECHNOLOGY LEAD KIMBERLY CLARK
Liane Nadeau, ASSOCIATE DIRECTOR, PROGRAMMATIC MEDIA DIGITAS
Gary Milner, DIRECTOR OF GLOBAL DIGITAL MARKETING LENOVO
Lisa Archambault, DIRECTOR, DIGITAL MEDIA CAESARS ENTERTAINMENT
Jay Burke, DIRECTOR OF DIGITAL ZIPCAR
Oscar Garza, DIRECTOR OF PROGRAMMATIC & AUDIENCE ESSENCE
Eunice Kim, MEDIA PLANNER TOYOTA
DigiDay programmatic marketing summit will take place at Westin Kierland, Scottsdale Arizona between May 31-June 2, 2017.
The conference, organized by DigiDay, will focus on how brands can retake control over their programmatic buying and will feature talks by the industry’s finest experts. Participants will learn how to deal best with today’s challenges and create the best strategy to maximize their ad revenues.
The latest agenda and conference information can be found on the event’s website.
Add the event to your calendar:
Among the sponsors you’ll find: TheTradeDesk, Criteo, 33across, acuity, AdYouLike, Bazaarvoice, Cheetahmobile, Datillery, Gfk, Grapeshot, Gumgum, Matomy, Nativo, Nyiax, Ooyala, Purch, Revjet, Sharethrough, Smaato, Spotx, Steelhouse, Taboola, Teads, Triplelift, Viant and Yume.
Jill Sherman, SVP Social Strategy of DigitasLBi, speaking at the last DigiDay event about how to reach consumers across all platforms: