Uponit was founded in 2015 in Tel Aviv by 5 cyber security experts who served together at one of Israel’s elite intelligence units. Uponit is backed by Jerusalem Venture Partners, a leading Israeli VC, which focuses on media and cyber security.
Uponit believes in fair play in the online publishing ecosystem and promises to protect and maintain it. Uponit’s ad recovery solution suite is its first offering and is based on the deepest and most comprehensive technology available today.
If you’d like to learn more on how you can protect and grow your online ad business, you can email us at [email protected]
On Adblocking and Ways to Reduce Their Effect
Why do users continue to use ad blockers even after publishers improve the ad experience?
Users will always look for easy ways to avoid ads or get access to free content. This has also been the case with ad skipping on TV. Obviously, a bad ad experience can accelerate the adoption rate of ad blockers, and therefore our focus is to work with the publishers and the main ad blockers to offer users a non-intrusive ad experience.
Isn’t ad recovery perceived as “anti-user”?
This notion has been adopted by some publishers because, after all, users have been installing ad blockers in order to block ads. However, our data shows that adblocking users remain engaged when ads are re-displayed to them and are not vocal about this change, contrary to when they are blocked from accessing content. The main reasons are that users’ preference of free content overcomes their dislike of ads, and installing an ad blocker was likely not triggered by the experience users have had with your website.
Why is restoring ads the only effective method to reduce the impact of ad blockers on websites?
Restoring ads responsibly is the only balanced approach that makes sense at scale, since it achieves immediate results across all adblocking users, does not force users to choose or take action and keeps them engaged on your website.
Creating a better ad experience is important as part of improving the overall user experience and keeping users engaged. However, it has not necessarily lowered the use of ad blockers.
Offering sponsored content also makes great sense and can be considered as an additional revenue stream, but is far less scalable.
Blocking access to content and forcing users to disable their ad blockers on your website damages user experience and may negatively impact your brand far more than any other method. Most publishers engaged in content blocking have suffered from a decline in website traffic and user engagement due to a steep rise in bounce rates that also led to a drop in search rankings.
Such publishers have also faced numerous complaints from frustrated users who either did not know how to disable their ad blockers, or were wrongly detected as having one enabled.
Furthermore, these publishers found themselves in a cat and mouse game with ad blockers, who have been constantly bypassing their content restrictions, leading to a very unstable user experience. It is no wonder why most publishers engaged in content blocking have stopped the experiment after a short test period.
Asking users nicely to disable their ad blockers, has also had very limited success so far.
Finally, asking users to pay for an “ad free” experience is only relevant to a fraction of publishers whose content is considered by users as highly premium or exclusive. For all remaining publishers, paying for content will at best create a niche revenue stream that will not sustain their online business.
Uponit Solution and Technology
What is the difference between “Ad Recovery” and “Ad Placement” solutions?
Most vendors who provide ad placement solutions present themselves as offering ad recovery solutions. However, there are key differences between the two. Placement Recovery solutions recover the same placement (or other placement in the same page) and fill it with 3rd party demand offered by the placement vendor. This solution is not suitable for premium publishers who have direct demand and direct SSP relationships which they’d like to leverage for achieving the highest CPMs.
How is Uponit different than other ad recovery solutions?
Uponit offers the simplest integration coupled with the highest CPMs and fill rates in the industry due to its comprehensive coverage of Publishers’ direct, header-bidding and dynamic allocation programmatic campaigns.
What is the deployment and integration process?
Deploying Uponit’s solution is fast and easy. All you need to do is embed our code, define which ad placements to unblock and add our Key-Values to your ad server, for segmentation. The rest is done on our side.
Do you support strict privacy standards?
Uponit’s solution fully complies with all current privacy policies and standards. It does not place cookies on users’ browsers, nor does it collect any end user information. We do, however, re-enable previously blocked tracking placed by our clients, their advertisers and any 3rd-party tracking allowed by them.
Do you track users?
No, we don’t track users. We do, however, re-enable tracking by advertisers, publishers or 3rd parties who were previously blocked by ad blockers.
How do you ensure a great ad experience?
We only filter and enable non-intrusive ad formats that have been approved by the main ad blockers as safe and user friendly.
How much does Uponit solution cost?
Our Detection & Measurement module and Communication module are always free to use. We charge a revenue share for the incremental ad revenues we’ve helped Publishers generate using our solution. Contact us for a quote.
Do you automatically support my CMS?
We offer an asynchronous solution that works in parallel to and independent of your CMS. You can choose to work with any CMS and Uponit’s solution will not interfere with it or with the normal operations of your website.
What type of data do you provide in the dashboard?
In the Detection & Measurement module, we provide metrics about your adblocking rates, by comparing the total number of page views to page views of users with an ad blocker. In the Recovery module – we provide you with details on the number of unblocked impressions, per type, and the CTR of each ad placement.
All data may be filtered by geography, platforms, domains and date-ranges.
Do publishers need to employ Uponit’s Detection & Measurement module if they already measure adblocking on their websites?
Yes. We have encountered many cases of false measurements when publishers used 3rd party measurement tools or developed their own. Uponit’s Detection & Measurement module is free to use and we recommend using it since we detect any type of ad blocker (browser, extension or network based) and employ 3 levels of detection, on the ad request level, response level and DOM level.
Do you support direct as well as programmatic ad campaigns?
Yes. We support all types of campaigns as long as they comply with the “Acceptable Ads” guidelines.