Publishers have a right
to charge for content
they create.
This is done by either displaying ads or accepting payments. Users who do not accept this value exchange are free to leave.
We believe in fair play. In the online publishing ecosystem, this comes about by splitting
the balance between publishers who offer content, and users who consume it.
This is done by either displaying ads or accepting payments. Users who do not accept this value exchange are free to leave.
No one should make this decision on behalf of the publishers. However, if publishers make bad decisions, they will be left with no users.
A poor ad-experience will result in substantial brand damage and loss of business to publishers.
Our mission is to protect and maintain fair play in the online publishing ecosystem.
Publishers are faced with various outside threats that aim to harm their online business. Uponit was founded to protect and grow publishers’ online ad business.
We accomplish this by keeping publishers in control of their online assets, removing malicious interference, improving user experience and helping them retain a clean digital advertising ecosystem.