All You Need To Know About Ad Recovery
Since ad blockers came into play over a decade ago, adblocking rates have skyrocketed, acquiring millions of users and spreading to every platform. To address this phenomenon, some publishers try to change their business model and use paywalls, others prefer to force their users to whitelist. The main downfall of both strategies is their disruptiveness and the risk that the users will abandon the site altogether. This is where the alternative approach comes in – ad recovery.