Is There Room For New Ad Standards?
Rumors are that Google is putting an ad blocking feature in Chrome, and publishers are understandably concerned. Still, many say the feature will be less of an ad blocker and more of an ad filter. With this intent to filter out bad ads — rather than block them, regardless of quality — Uponit’s CEO, Gal Glikman weighs in on the bigger problem: out-of-date ad standards.
Incoming Earthquake? The Possible Implications of Google’s Ad Blocker
While it may seem strange at first for Google to enter the ad blocking arena, it is in fact a brilliant move intended to lower the demand for ‘bad’ ads and increase Google’s ad network dominance. Uponit’s CEO, Gal Glikman, outlines the reasons for Google’s contemplated move and the possible implications for the publishing ecosystem.
Are Ad Blockers Driving Fake News?
Threatened by the popularity of ad blockers, a growing number of platforms and publishers are responding with an ultimatum: disable the ad blocker or be denied access to content. Such restrictions discourages people from reading and sharing. The best way for publishers to guarantee users see their ads and read their articles is to reclaim their authority to display ads using ad recovery solutions like Uponit.
Is an Uneasy Peace at Hand in the Ongoing Ad Blocker Battle?
Google has recently confirmed that an “ad filter” is coming to Chrome, but integrating improved ads standards into ad blockers isn’t new. Eyeo, the owner of Adblock Plus has set up an Acceptable Ads Committee that includes representatives from all parts of the publishing ecosystem. Gal Glikman, Uponit’s CEO believes only one is actually a step in the right direction.
3 Reasons Why a Paywall May Not Work For You
Every internet user today is familiar with paywalls, used by many content providers such as The New York Times, Wall Street Journal and Financial Times. The concept behind it is fairly simple, as it’s an adaptation of the print business model to the digital world. The obvious question is can such a business model survive in today’s internet, which offers users endless free content?
All You Need To Know About Ad Recovery
Since ad blockers came into play over a decade ago, adblocking rates have skyrocketed, acquiring millions of users and spreading to every platform. To address this phenomenon, some publishers try to change their business model and use paywalls, others prefer to force their users to whitelist. The main downfall of both strategies is their disruptiveness and the risk that the users will abandon the site altogether. This is where the alternative approach comes in – ad recovery.
Uponit, Ad Recovery Platform for Premium Publishers, Closes $2.3M Seed Round
Uponit, the Ad Recovery Platform for premium publishers, today announced that it has raised $2.3 million in funding. The round was led by Jerusalem Venture Partners (JVP) with a strategic participation from KDC Media Fund, a JV of Dick Clark Productions and Keshet
Publishers are suffering from increasing adblocking rates and face an imminent dilemma – should they rightfully guard their content from adblocking users and make sure that only ones who choose to disable their ad blocker or pay for content are let in, or should they let everyone in by permanently circumventing ad blockers and creating a new equation. Gal Glikman from Uponit explains the best strategy for publishers.
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