Programmatic/IO is the largest conference for programmatic media and marketing. It is held twice a year – once in San Francisco and once in New York.

The upcoming event will be held on October 25-26, 2017 in NYC

The Programmatic/IO conferences are organized by AdExchanger and attract ~1000 programmatic marketing executives from top agencies, media companies, publishers and technology companies. In the 2-day event, there will be over 50+ speakers (names will be announced soon).

There are a lot of burning industry topics that will be discussed during the event. One of these topics that keeps publishers awake at night is the increasing adblocking rates. A Recent research by eMarketer shows that 30% of all internet users will use an ad blocker by 2018. This affects publishers severely and no doubt that the conference goers will discuss the issue (a panel about ‘Ending the Ad Blockers Wars’ was recently held at SXSW, with Jason Kint from Digital Content Next and Meredith Kopit Levien from the NY Times on the panel).

At Uponit, we help online publishers regain the ad revenue lost to ad blockers.

So, if you are in the world of online advertising, here’s a closer look at why you should attend Programmatic/IO NYC.

Learn From The Best

Explore the strategy of programmatic marketing with leading experts and keep your thumb on the pulse of the industry. See how to best to solve for the data-driven digital future of advertising and marketing.

Build Your Network

Success begins by building a strong network and Programmatic/IO is exactly the place to do that. In the event, you will find endless opportunities to exchange ideas with colleagues, ideas that can eventually grow into a new business partnership. From innovative startups to strong and established Fortune 500 companies attending the event, you may find your next business opportunity here.

Keep On Top Of Industry Trends

NYC is home to top media companies, so holding the event in the city seems like an obvious choice. Among the sponsors of this year’s conference, you can find Nielsen Marketing Cloud, BrightRoll, BidSwitch, ComScore, Fyber, Kargo, OwnerIQ, NinthDecimal, Triplelift, AdForm, Beeswax ParSec and Tremor Video. 

The programmatic media industry is changing rapidly. This year for example, we’re expected to see more cross-device campaigns, with the increasing mobile usage. eMarketer predicts that in 2017 mobile will represent 75% of all programmatic ad spending in the US, with the rest of the world catching up quickly.

Another trend in programmatic marketing is the advancement in deep learning, that will boost retargeting qualities. Juniper Research predicted recently that machine learning algorithms used to enable more efficient bids in RTB networks are expected to generate $42 billion in annual advertising revenue by 2021, a staggering increase from $3.5 billion this year.

These trends and more will be on the radar of many advertisers and probably discussed in this year’s conference.

Where Do You Want To Be?

Whether you are a publisher, advertiser or marketer, at Programmatic/IO you will find new and innovative ways to run online campaigns and increase your online ad revenue. This year’s speakers will be announced soon, but looking at previous year’s speakers, you can expect experts along the lines of Jim Daily, President US & Canada of Teads, Jonathan Bellack, Director of Product Management at Google, Jennifer Catto, CMO of Tremor Video, Phil Cowlishaw, VP, Strategy of TubeMogul, Ben Kneen, Director, Publisher Monetization at AppNexus, Tim Mahlman, President of AOL Platforms and John Montgomery, EVP, Brand Safety at GroupM

TL;DR

AdExchanger’s PROGRAMMATIC I/O New York 2017 is happening October 25-26, 2017 at the Marriott Marquis.

At the conference, there will be top industry speakers and sponsors, with an expected 1000 attendees. Together, they have the common goal of educating marketers, publishers and agencies on the latest in data-driven marketing.

The latest agenda and conference information will be published on the event’s website

Add the event to your calendar:

Check out highlights from previous events:

PROGRAMMATIC I/O Highlights

Watch highlights from previous PROGRAMMATIC I/O conferences and check out this fall's agenda featuring two days of workshops, ops talks, presentations and panel discussions. #PROGIO http://bit.ly/2cTt64s

Posted by AdExchanger on martes, 13 de septiembre de 2016